BEST STORY WINS!
We believe in the power of storytelling. Because if people are touched by good stories, they pass them on, giving them currency. And since our roots are in journalism, we are particularly good at telling stories.
20 YEARS OF RAUFELD
That's 20 years of madness. 20 years of joy at work. 20 years of delivering excellence. 20 years of the best colleagues in the world. 20 years of transformation. 20 years of not taking things too seriously. 20 years and not a bit older.
Recruiting Boost for Local Newsrooms
How do publishers attract new talent? For FUNKE Medien Thüringen, we developed the campaign "Du in Thüringen." The focus: reporters from the three daily newspapers sharing insights into their work and demonstrating the impact of local journalism. The campaign is being rolled out across various media formats.
Made a Difference 312,000 Times
Europe has voted – and with the online tool "Sozial-O-Mat" developed by us for Diakonie Deutschland, we were able to assist 312,000 voters nationwide in making their election decision. Our social media campaign, featuring the slogan "Make the Difference!", highlighted the impact of each individual vote on Europe's social policy.
A Toast to the Team
Nothing defines a company more than the people who work there, aiming for the stars. Soaring to great heights is also a specialty of the Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Center) - and we had the privilege to redesign their employee magazine "ECHTZEIT." Now more than ever, the focus is on the employees, with all their inventiveness and commitment. Additionally, the magazine keeps the approximately 10,000 employees in the loop with every issue, providing crucial updates on their employer’s strategies and visions. This serves as fuel to continue exploring new horizons together.
Digital Proximity for Citizens
How can a district present itself online in a way that's user-friendly, clear, and informative? Our concept for a website relaunch convinced the Potsdam-Mittelmark district. Now, our experts at Digital Solutions are developing a content hub that makes governmental services, news, and more accessible through robust UX/UI design. A vibrant website – bringing the district closer to the people who live there.
The City's Heartbeats
For Dresden Marketing GmbH, we've met the city's true enthusiasts—people who fall in love with Dresden anew each day and fervently share this ardor. We weave their narratives into the rich tapestry of the Dresden Magazine, published annually, and featured on dresden-magazine.com, inviting readers to explore the soul of the city through their eyes.
Take a Peek
Appreciation – just another buzzword? Not on our watch. For our client GASAG, we've given the employee magazine "Gaskieker" a complete makeover. More faces, more emotions, more storytelling – with a spotlight always shining on the employees. This commitment is evident in the print magazine, the online edition, and the various rich-media content we produce for GASAG.
Strong Partner for Transformation
In its new role as the digital and content agency for ALDI Süd, raufeld has been steering the brand's shift from print to digital. We're now at the helm of the umbrella brand „ALDI inspiriert“ – a content hub teeming with recipes, DIY projects, and ideas for a sustainable lifestyle. The cornerstone of this enduring partnership was laid back in 2014, with the conception and production of the print magazine bearing the same name. Fast forward to 2023, and this publication has also gone digital: morphing into an interactive, mobile-optimized e-paper.
The Journey Continues
Three more years with pro agro e.V. are on the horizon, featuring a plethora of projects in the realms of location and destination marketing. Our spotlight is on the enhancement of rural areas – we're thrilled to continue uncovering and sharing the myriad facets of Brandenburg.
From the desk to the podcast studio?
Only a few metres for us!
380.000 x Home Sweet Home
The new concept for Vonovia's tenant magazine, "zuhause", zeroes in on a theme for each issue. We're chatting up tenants and staff, spotlighting company projects, and, most importantly, dishing out heaps of everyday tips. With a circulation of 380,000—printed entirely on 100% recycled paper—this magazine, along with its special service booklet tucked inside, is not just a read; it's a green statement.
Diggies Take School by Storm!
After a triumphant trial run where our diggies squad put our interactive learning modules through their paces with a host of teachers, and fine-tuned them to perfection, the moment has arrived: Educators can now get their hands on the full spectrum of our diggies across various licenses, catapulting their classrooms into the 21st century.
Ministry for Everyone
How do you showcase the work of a ministry on social media? With a recognizable look, accessible visuals, and copy that ditches the bureaucratic jargon. Raufeld is lending a hand to the Thuringian Ministry for Labor, Social Affairs, Health, Women, and Family in their social media endeavors, especially in establishing a high-impact Instagram channel with a service-oriented approach.
