September 2022
// Brand & Campaigns
BEST STORY WINS!
We believe in the power of storytelling. Because if people are touched by good stories, they pass them on, giving them currency. And since our roots are in journalism, we are particularly good at telling stories.
20 YEARS OF RAUFELD
That's 20 years of madness. 20 years of joy at work. 20 years of delivering excellence. 20 years of the best colleagues in the world. 20 years of transformation. 20 years of not taking things too seriously. 20 years and not a bit older.
June 2024
Recruiting Boost for Local Newsrooms
How do publishers attract new talent? For FUNKE Medien Thüringen, we developed the campaign "Du in Thüringen." The focus: reporters from the three daily newspapers sharing insights into their work and demonstrating the impact of local journalism. The campaign is being rolled out across various media formats.
June 2024
Made a Difference 312,000 Times
Europe has voted – and with the online tool "Sozial-O-Mat" developed by us for Diakonie Deutschland, we were able to assist 312,000 voters nationwide in making their election decision. Our social media campaign, featuring the slogan "Make the Difference!", highlighted the impact of each individual vote on Europe's social policy.
April 2024
A Toast to the Team
Nothing defines a company more than the people who work there, aiming for the stars. Soaring to great heights is also a specialty of the Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Center) - and we had the privilege to redesign their employee magazine "ECHTZEIT." Now more than ever, the focus is on the employees, with all their inventiveness and commitment. Additionally, the magazine keeps the approximately 10,000 employees in the loop with every issue, providing crucial updates on their employer’s strategies and visions. This serves as fuel to continue exploring new horizons together.
April 2024
Digital Proximity for Citizens
How can a district present itself online in a way that's user-friendly, clear, and informative? Our concept for a website relaunch convinced the Potsdam-Mittelmark district. Now, our experts at Digital Solutions are developing a content hub that makes governmental services, news, and more accessible through robust UX/UI design. A vibrant website – bringing the district closer to the people who live there.
March 2024
The City's Heartbeats
For Dresden Marketing GmbH, we've met the city's true enthusiasts—people who fall in love with Dresden anew each day and fervently share this ardor. We weave their narratives into the rich tapestry of the Dresden Magazine, published annually, and featured on dresden-magazine.com, inviting readers to explore the soul of the city through their eyes.
Take a Peek
Appreciation – just another buzzword? Not on our watch. For our client GASAG, we've given the employee magazine "Gaskieker" a complete makeover. More faces, more emotions, more storytelling – with a spotlight always shining on the employees. This commitment is evident in the print magazine, the online edition, and the various rich-media content we produce for GASAG.
March 2024
// CONTENT MARKETING
Strong Partner for Transformation
In its new role as the digital and content agency for ALDI Süd, raufeld has been steering the brand's shift from print to digital. We're now at the helm of the umbrella brand „ALDI inspiriert“ – a content hub teeming with recipes, DIY projects, and ideas for a sustainable lifestyle. The cornerstone of this enduring partnership was laid back in 2014, with the conception and production of the print magazine bearing the same name. Fast forward to 2023, and this publication has also gone digital: morphing into an interactive, mobile-optimized e-paper.
February 2024
The Journey Continues
Three more years with pro agro e.V. are on the horizon, featuring a plethora of projects in the realms of location and destination marketing. Our spotlight is on the enhancement of rural areas – we're thrilled to continue uncovering and sharing the myriad facets of Brandenburg.
From the desk to the podcast studio?
Only a few metres for us!
February 2024
380.000 x Home Sweet Home
The new concept for Vonovia's tenant magazine, "zuhause", zeroes in on a theme for each issue. We're chatting up tenants and staff, spotlighting company projects, and, most importantly, dishing out heaps of everyday tips. With a circulation of 380,000—printed entirely on 100% recycled paper—this magazine, along with its special service booklet tucked inside, is not just a read; it's a green statement.
February 2024
Diggies Take School by Storm!
After a triumphant trial run where our diggies squad put our interactive learning modules through their paces with a host of teachers, and fine-tuned them to perfection, the moment has arrived: Educators can now get their hands on the full spectrum of our diggies across various licenses, catapulting their classrooms into the 21st century.
November 2023
Ministry for Everyone
How do you showcase the work of a ministry on social media? With a recognizable look, accessible visuals, and copy that ditches the bureaucratic jargon. Raufeld is lending a hand to the Thuringian Ministry for Labor, Social Affairs, Health, Women, and Family in their social media endeavors, especially in establishing a high-impact Instagram channel with a service-oriented approach.
November 2023
Outstanding Digital Initiative!
A tenant magazine that doesn't end up in your mailbox? Brilliant concept!
Just over a year ago, Gewobag, in collaboration with us, made a bold leap into the digital realm. The traditional print magazine was discontinued, paving the way for a fresh, online publication. And what a success it has been! The online magazine sowohntberlin.de, created for Gewobag's tenants, has snagged the special award for "Bestes Digitalangebot" from the GdW Federal Association of German Housing and Real Estate Companies.
November 2023
// CONTENT MARKETING
Decision Dilemma Decoded
The "Social-O-Mat" for the Hessian state elections was a voter's little helper in making their ballot choices. Raufeld crafted this savvy online tool along with its content, not to mention a social media campaign that crossed all channels with its striking, AI-generated images. The goal? To catapult key social policy issues into the limelight.
November 2023
Vertical Mobility in Portrait Mode
From Online to Print: For Schindler Germany, one of the world's leading providers of elevators and escalators, Raufeld created a glossy magazine as a best-of compilation from their successful special-interest blog senkrechtstarter.de. The climate-neutrally printed magazine is devoted to visions of the city of the future, making them tangibly experiential.
June 2023
Excellent Storytelling
We describe the sheer diversity of Cologne, the city on the Rhine, on behalf of KölnTourismus GmbH. The magazine we created, entitled “K wie Köln” (C for Cologne), has now received the German Brand Award for its excellent storytelling and content marketing.
June 2023
// CONTENT MARKETING
raufeld designs social media campaign for Germany’s far north
Acting on behalf of the Schleswig-Holstein Tourism Agency (TA.SH), we use the claim “Ganz weit oben” (Right at the top) to tell stories on the social networks about the region and the people whose ideas make this an inspirational and sustainable destination. We have been supporting TA.SH with concepts for cross-media storytelling since 2018. Read the latest issue of the regional magazine here.
April 2023
// DIGITAL SOLUTIONS
Website-Launch powered by raufeld
Curtain up on “The Data Institute”! raufeld developed a website for this newly established data agency that draws in users with its modern look and intuitive UX design. The agency, a FUNKE subsidiary, helps companies use data intelligently and profitably.
April 2023
Communicating sustainability
Just in time for Earth Day, raufeld has designed and produced a sustainability report for FUNKE. It is the first in the media group’s long history and is based on GRI (Global Reporting Initiative) standards. You can explore it as a digital document here. The report is an indication of how raufeld is further expanding its expertise in secure sustainability communication.
April 2023
Listening to Gen Z’s feelings
What profession fulfills me? Why am I the way I am? Generation Z is not only turning the world of work upside down, it is asking lots of questions too. In the podcast “How we feel”, Gen Z representatives get to the bottom of these questions. This media education project is made by raufeld together with the ‘funky’ FUNKE Mediengruppe’s youth editorial department. And it’s well worth a listen!
March 2023
Reaching animal fans across Europe
500,000 copies in Germany, Austria and Switzerland; 225,000 issues internationally, translated into seven languages across Europe; and all the stories are online too on Fressnapf’s international websites. raufeld has been producing the customer magazine “Fressnapf Friends” since 2018 for animal lovers everywhere. The new magazine is available now for free in all stores.
March 2023
Multimedia media education
Children and young people have never before consumed as many moving images as they do now. But how do they learn to deal critically with film as an art form on the one hand and the flood of media images on the other? For kinofenster.de, raufeld is developing digital educational material and interactive tools on behalf of the bpb (Bundeszentrale für politische Bildung), which will provide practical support for educators as well as parents.
March 2023
// EDUCATIONAL SERVICES
Digital learning and teaching
‘Diggies’ are digital lessons that are ready to use in the classroom for grades 5 to 10. Our proprietary development is teacher-tested and available soon.
February 2023
As Thuringia as you are
We developed a strong new claim for FUNKE’s three Thuringian daily newspapers, as well as an integrated campaign with posters, online, print, and moving images. The focus is on the journalists themselves. Contrary to popular belief, they are not working from a far-off central editorial office in Berlin but are located directly in the region.
January 2023
We won the pitch
raufeld helps numerous companies with their internal communication – that now includes the GASAG Group too, with a mix of print and digital media tailored to the needs of their target group to create a positive inclusive feeling.
January 2023
“ALDI inspiriert” digital magazine
Now there’s even more digital content for this popular customer magazine. ALDI SÜD’s interactive digital magazine “ALDI inspiriert” presents inspiring recipes and videos, great DIY ideas and trends – all designed and produced by raufeld.
December 2022
Sustainable corporate design
How can a large media group best face the challenges of today and tomorrow? The FUNKE Mediengruppe has a clear roadmap. raufeld supports FUNKE in its sustainability reporting and, as a first step, has developed its own corporate design for their sustainability program called Funke For Future.
November 2022
An excellent target group approach
Our newly developed, cross-media magazine “K wie Köln” wins the FOX AWARD for its outstanding efficiency in concept and implementation, as well as the FOX Visual Award for design efficiency. Congratulations to the team and to our client Köln Tourismus GmbH.
October 2022
#dubistnichtallein
A weekend of encouragement – that’s YES!CON 3.0, Germany’s largest cancer convention for those affected by cancer as well as experts and influencers. It was an honor for us to produce the magazine for this encouraging event once again.
It is a beautiful story: After winning the pitch, our new film is now advertising the Babbel language learning app in Germany, Austria, Switzerland.
October 2022
// CONTENT MARKETING
From print to digital
How do you bring the readers of a printed magazine over to its new online version – and reach even more target groups at the same time? For Gewobag, we developed an editorial concept that made this bold change a success.
September 2022
// CONTENT MARKETING
Successful pitch
raufeld wins over the Schleswig-Holstein tourism agency with a holistic cross-channel concept for its location marketing. The cross-channel storytelling concept relies on different touch points to promote Schleswig-Holstein as a vacation destination to the various target groups.
August 2022
// EDUCATIONAL SERVICES
NewsCheckNRW online
Have you ever fallen for fake news? To make sure teachers don’t, our digital education platform NewsCheckNRW went online just in time for the start of the new school year. It offers lots of tests and interviews with experts such as Alexander Sängerlaub and Maren Urner, and is funded by North Rhine-Westphalia’s state chancellery.
August 2022
// CONTENT MARKETING
raufeld x GASAG – The best idea wins!
GASAG’s concerted efforts for a successful energy transformation and climate neutrality are clearly and simply explained. raufeld helps GASAG bring its sustainability goals closer to consumers with online content and a new concept for short explanatory films that have cross-channel recognition value.
August 2022
// CONTENT MARKETING
OUT NOW: ALDI SÜD’s new CR brochure is online now!
Once again, our collaboration with ALDI SÜD shows exactly how we can be sustainable. The stakeholder brochure “Heute für morgen” (“Today for tomorrow”) has just been published. It is one of the many brochures we produce for ALDI SÜD and it is an example of how we support our customers in achieving – as well as communicating – their sustainability goals.
September 2022
A desire for relaunch
Simpler, clearer, more modern – that’s the plan for Gewobag’s new intranet. raufeld is already getting people excited and on board for this in-house renovation project – as well as supporting the company with communication strategies for this internal makeover.
July 2022
With Alex Nuijen, raufeld has gained an experienced expert for concept, design and programming. The newly created digital solutions unit strengthens our portfolio in integrated communication solutions.
Mobile first for Cologne
The partner online magazine was launched alongside the print title “K wie Köln” at Kwie.koeln. The location magazine had a cross-media approach right from the start. The development of the digital version in WordPress followed the slogan “mobile first!” And on the desktop, too, it makes you want to look at everything in Cologne that starts with a kick: from culture to Kölsch.
July 2022
A bowl full of happiness
Ever since we photographed the best summer bowls in our cooking studio, we have been looking forward to hotter days. Fresh, light and colorful to the eye – these recipes will whet the appetite of more than 3 million “ALDI inspiriert” readers looking for a light, summery cuisine.
June 2022
OUT NOW!
How about reading something exciting about other people’s journeys while you’re traveling? For example, find out about Nikeata Thompson, one of Germany’s best-known choreographers, and her winding path in life. Or about the public transport connection from the sandy beach in Friedrichshagen to the Waldbühne stage in Wuhlheide. We provide all this and more for Berlin’s passengers in the new BVG PLUS customer magazine.
June 2022
The brand & campaigns team is a new addition at raufeld. It’s led by creative strategist André Aimaq, who has worked for many brands in his long career.
June 2022
Making progress visible
raufeld has been helping ALDI SÜD communicate its commitment to sustainability since 2017. So for us, producing the progress report was as much of a look back at the past as it was a look forward. Our concise and neatly structured report underlines what the company has already accomplished to protect the environment, the climate, our fellow humans and animals.
June 2022
// EVENTS
Golden Camera
Germany’s oldest media prize makes particularly high demands. And for ten years now the creative conception, coordination and execution of the GOLDENE KAMERA TV gala as well as the legendary after-show party have been a particularly demanding labor of love for our event team.
June 2022
K for Köln
Location marketing at its best: The “K wie Köln” magazine and blog, tells you everything about the people from Cologne, art and culinary delights, cinema, children’s safaris, Kölsch beer and gossip – and everything else that makes life in and a visit to this cathedral city so beautiful. When are you having your “K” moment?
Behind the scenes: Our photoshoot on the theme of fair fashion
June 2022
For ALDI SÜD’s “inspiriert” magazine, we whet your appetite for the barbecue season – and after the photoshoot there was no stopping us digging into all those delicious delights too.
June 2022
An online magazine takes off
A new level in the front- and backend: We used flat-file CMS programming for the relaunched Schindler online magazine "Senkrechtstarter". Visit Senkrechtstarter
May 2022
Working for the greater good
We succeeded in putting the most pressing socio-political issues on the political and social agenda for the 2021 Bundestag election with the so-called Sozial-O-Mat, commissioned by Diakonie Deutschland, and also for the 2022 NRW election, commissioned by Diakonie RWL. We reached hundreds of thousands with political, corporate and campaign communications.
May 2022
Now available in 11 human languages:
The “Fressnapf Friends”customer* magazine
from Europe’s largest pet supplies retailer.
April 2022
Understanding the train station, and, most importantly, quickly: Our infographics unit gives clarity to the complex. Take, for example, “PROFIL”, the magazine for employees of the Berliner Verkehrsbetriebe (BVG) produced by raufeld, which has 15,000 readers.
THE FUTURE IS FEMALE!
Equality is a special concern for us, and because our society is still somewhat lagging in this regard, 70 percent of raufeld’s managers are women.
April 2022
Dresden Magazin
Over 56 pages, the Dresden Magazine brings together the highlights of 2022, presents future projects and the people behind them, tests out activities such as the Dresden leg of the Camino de Santiago and shows the state capital’s exciting sporting side. This location marketing comes as a supplement in WAZ, Süddeutsche Zeitung and other daily newspapers.
The young craftsmen and -women preserving traditional values – that’s one of many topics in the new Dresden Magazin.
ShoreTime – Der Küstenschnack (The coastal chat)
The Schleswig-Holstein audio experience: In our podcast “ShoreTime – Der Küstenschnack”, adventurer Arved Fuchs talks about homesickness, wanderlust and the fight against global warming.
March 2022
The Berliner Verkehrsbetriebe’s customer magazine comes in a compact pocket format. It’s so exciting, you might just miss your stop.
March 2022
// CONTENT MARKETING
One of over 200 recipe videos: Grilled vegetables – delicious across all channels! Because for us, inspiration doesn’t stop after 60 pages. Using QR codes, we bring recipes from ALDI SÜD’s customer magazine “inspiriert” to smartphones.
June 2022
Illustrations by raufeld for Gewobag’s “inhouse” employee magazine.
June 2022
// CONTENT MARKETING
The moving landscapes that lie true north
Getting up early pays off to experience the Wadden Sea’s beautiful natural countryside.
February 2022
drehmoment, the podcast with experts and researchers on the diverse topics and trends in local journalism. Commissioned by the Federal Agency for Civic Education. Listen to the podcast now.
February 2022
A relaunch that doesn’t have any side effects: The “Neue Apotheken Illustrierte” becomes “Das Apotheken Magazin”.
PAUSE FOR THOUGHT
Ideas and innovation need time. Time that our employees are welcome to take – whether it is the 3-day-week working model, a sabbatical or time in their own creative space.
What makes young people tick?
That’s what young people know best – and that’s why they become journalists themselves on funky.de, FUNKE’s youth platform. And on YouTube. And on Instagram. And on Spotify.
February 2022
Understanding the media
Teachers have questions too: How do the various media work and how are they being financed? What rules do journalists follow and what distinguishes them from influencers?
These are the reasons why we were commissioned by North Rhine-Westphalia’s state chancellery to create a new kind of online training course on news literacy.
In just three hours, teachers can bring themselves up to speed on everything media-related with a wide variety of entertaining videos.
February 2022
All-inclusive
Fantastic vacation spots, chic electric cars, the latest trends in living and working environments, as well as in nutrition and health: raufeld creates complete print-ready pages for many newspapers. Copywriting, images, editing, design. Every week and on time for the weekend. And, of course, we also deliver online 24/7.
January 2022
True north
We walked through the tidal flats, interviewed exciting people and accompanied their projects on film. “Der echte Norden” (true north) brings Schleswig-Holstein to life, in print and online.
