CORPORATE & PUBLIC AFFAIRS
Our team works at the interface between business, politics and society. The cornerstones of our success stories are good public perception, resilient relationships with relevant decision-makers, the right story angle and narrative line, good storytelling, mutual trust, and our networking with editorial teams across the full range of media portfolios.
Public relations, political affairs, strategies for PR campaigns and internal communications, agenda setting, story angles and narrative line, crisis communications, press conferences, press releases, manuscripts and speeches, ghostwriting, CEO positioning, political networking, media training, campaigning.
“Inspiring enthusiasm for goals, making strategies relevant and supporting their implementation, initiating change and getting it off the ground, creating trust in society and politics – our team of experienced experts supports you in transformation, reputation building and representing your interests.”
Dr. Tobias Korenke, Geschäftsführer, Corporate & Public Affairs raufeld
Communication for the awakening of a region
Don’t believe everything you think: The Brost Academy, the think tank of the Brost Foundation in Essen, knows the basic attitudes of people in the Ruhr region through the “CheckPott” project. The follow-up project “CheckPott 2.0” shows that many things are better than what the “Ruhris” (the people from the region) think about themselves and their region. raufeld translates complex scientific findings in such a way that they reach the people – and are fun, too, with the development of an online platform, classic PR, social media campaigns and much more.
From FUNKE for FUNKE: The PR unit originates from the corporate communications department of the media company in Essen. raufeld handles all communications for FUNKE. This includes PR consulting, CEO and shareholder positioning, internal communications and employer branding as well as crisis communications and political networking.
Working for the greater good
We succeeded in putting the most pressing socio-political issues on the political and social agenda for the 2021 Bundestag election with the so-called Sozial-O-Mat, commissioned by Diakonie Deutschland, and also for the 2022 NRW election, commissioned by Diakonie RWL. We reached hundreds of thousands with political, corporate and campaign communications.