CONTENT MARKETING
In an increasingly complex world, people crave clear content with added value. Our award-winning editorial team knows that with the right story at the right time, you’ll always have your target group’s undivided attention – regardless of the channel.
OUR SERVICES
Concepts, media strategy and planning, consulting, online and print media, social media, influencer marketing, podcasts, topic development, editing, layout, infographics, illustration, moving image and photo production, lead generation, SEO, monitoring, project management, corporate newsrooms, publishing services (marketing, print handling, distribution).
KONTAKT
Birgit Metzner
Tel: +49 30 695 665 0
E-Mail: metzner@raufeld.de
In the field of content marketing, we have an interdisciplinary approach – all the skills sit at the same table. Birgit Metzner created this division at raufeld and, together with her team, develops concepts and stories that move people.
Cases
A Toast to the Team
Nothing defines a company more than the people who work there, aiming for the stars. Soaring to great heights is also a specialty of the Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Center) - and we had the privilege to redesign their employee magazine "ECHTZEIT." Now more than ever, the focus is on the employees, with all their inventiveness and commitment. Additionally, the magazine keeps the approximately 10,000 employees in the loop with every issue, providing crucial updates on their employer’s strategies and visions. This serves as fuel to continue exploring new horizons together.
The City's Heartbeats
For Dresden Marketing GmbH, we've met the city's true enthusiasts—people who fall in love with Dresden anew each day and fervently share this ardor. We weave their narratives into the rich tapestry of the Dresden Magazine, published annually, and featured on dresden-magazine.com, inviting readers to explore the soul of the city through their eyes.
Strong Partner for Transformation
In its new role as the digital and content agency for ALDI Süd, raufeld has been steering the brand's shift from print to digital. We're now at the helm of the umbrella brand „ALDI inspiriert“ – a content hub teeming with recipes, DIY projects, and ideas for a sustainable lifestyle. The cornerstone of this enduring partnership was laid back in 2014, with the conception and production of the print magazine bearing the same name. Fast forward to 2023, and this publication has also gone digital: morphing into an interactive, mobile-optimized e-paper.
The Journey Continues
Three more years with pro agro e.V. are on the horizon, featuring a plethora of projects in the realms of location and destination marketing. Our spotlight is on the enhancement of rural areas – we're thrilled to continue uncovering and sharing the myriad facets of Brandenburg.
380.000 x Home Sweet Home
The new concept for Vonovia's tenant magazine, "zuhause", zeroes in on a theme for each issue. We're chatting up tenants and staff, spotlighting company projects, and, most importantly, dishing out heaps of everyday tips. With a circulation of 380,000—printed entirely on 100% recycled paper—this magazine, along with its special service booklet tucked inside, is not just a read; it's a green statement.
Ministry for Everyone
How do you showcase the work of a ministry on social media? With a recognizable look, accessible visuals, and copy that ditches the bureaucratic jargon. Raufeld is lending a hand to the Thuringian Ministry for Labor, Social Affairs, Health, Women, and Family in their social media endeavors, especially in establishing a high-impact Instagram channel with a service-oriented approach.
Outstanding Digital Initiative!
A tenant magazine that doesn't end up in your mailbox? Brilliant concept!
Just over a year ago, Gewobag, in collaboration with us, made a bold leap into the digital realm. The traditional print magazine was discontinued, paving the way for a fresh, online publication. And what a success it has been! The online magazine sowohntberlin.de, created for Gewobag's tenants, has snagged the special award for "Bestes Digitalangebot" from the GdW Federal Association of German Housing and Real Estate Companies.
Decision Dilemma Decoded
The "Social-O-Mat" for the Hessian state elections was a voter's little helper in making their ballot choices. Raufeld crafted this savvy online tool along with its content, not to mention a social media campaign that crossed all channels with its striking, AI-generated images. The goal? To catapult key social policy issues into the limelight.
Vertical Mobility in Portrait Mode
From Online to Print: For Schindler Germany, one of the world's leading providers of elevators and escalators, Raufeld created a glossy magazine as a best-of compilation from their successful special-interest blog senkrechtstarter.de. The climate-neutrally printed magazine is devoted to visions of the city of the future, making them tangibly experiential.
Excellent Storytelling
We describe the sheer diversity of Cologne, the city on the Rhine, on behalf of KölnTourismus GmbH. The magazine we created, entitled “K wie Köln” (C for Cologne), has now received the German Brand Award for its excellent storytelling and content marketing.
raufeld designs social media campaign for Germany’s far north
Acting on behalf of the Schleswig-Holstein Tourism Agency (TA.SH), we use the claim “Ganz weit oben” (Right at the top) to tell stories on the social networks about the region and the people whose ideas make this an inspirational and sustainable destination. We have been supporting TA.SH with concepts for cross-media storytelling since 2018. Read the latest issue of the regional magazine here.
Communicating sustainability
Just in time for Earth Day, raufeld has designed and produced a sustainability report for FUNKE. It is the first in the media group’s long history and is based on GRI (Global Reporting Initiative) standards. You can explore it as a digital document here. The report is an indication of how raufeld is further expanding its expertise in secure sustainability communication.
Reaching animal fans across Europe
500,000 copies in Germany, Austria and Switzerland; 225,000 issues internationally, translated into seven languages across Europe; and all the stories are online too on Fressnapf’s international websites. raufeld has been producing the customer magazine “Fressnapf Friends” since 2018 for animal lovers everywhere. The new magazine is available now for free in all stores.
“ALDI inspiriert” digital magazine
Now there’s even more digital content for this popular customer magazine. ALDI SÜD’s interactive digital magazine “ALDI inspiriert” presents inspiring recipes and videos, great DIY ideas and trends – all designed and produced by raufeld.
Sustainable corporate design
How can a large media group best face the challenges of today and tomorrow? The FUNKE Mediengruppe has a clear roadmap. raufeld supports FUNKE in its sustainability reporting and, as a first step, has developed its own corporate design for their sustainability program called Funke For Future.
An excellent target group approach
Our newly developed, cross-media magazine “K wie Köln” wins the FOX AWARD for its outstanding efficiency in concept and implementation, as well as the FOX Visual Award for design efficiency. Congratulations to the team and to our client Köln Tourismus GmbH.
From print to digital
How do you bring the readers of a printed magazine over to its new online version – and reach even more target groups at the same time? For Gewobag, we developed an editorial concept that made this bold change a success.
Successful pitch
raufeld wins over the Schleswig-Holstein tourism agency with a holistic cross-channel concept for its location marketing. The cross-channel storytelling concept relies on different touch points to promote Schleswig-Holstein as a vacation destination to the various target groups.
raufeld x GASAG – The best idea wins!
GASAG’s concerted efforts for a successful energy transformation and climate neutrality are clearly and simply explained. raufeld helps GASAG bring its sustainability goals closer to consumers with online content and a new concept for short explanatory films that have cross-channel recognition value.
OUT NOW: ALDI SÜD’s new CR brochure is online now!
Once again, our collaboration with ALDI SÜD shows exactly how we can be sustainable. The stakeholder brochure “Heute für morgen” (“Today for tomorrow”) has just been published. It is one of the many brochures we produce for ALDI SÜD and it is an example of how we support our customers in achieving – as well as communicating – their sustainability goals.
OUT NOW!
How about reading something exciting about other people’s journeys while you’re traveling? For example, find out about Nikeata Thompson, one of Germany’s best-known choreographers, and her winding path in life. Or about the public transport connection from the sandy beach in Friedrichshagen to the Waldbühne stage in Wuhlheide. We provide all this and more for Berlin’s passengers in the new BVG PLUS customer magazine.
K for Köln
Location marketing at its best: The “K wie Köln” magazine and blog, tells you everything about the people from Cologne, art and culinary delights, cinema, children’s safaris, Kölsch beer and gossip – and everything else that makes life in and a visit to this cathedral city so beautiful. When are you having your “K” moment?
Behind the scenes: Our photoshoot on the theme of fair fashion
For ALDI SÜD’s “inspiriert” magazine, we whet your appetite for the barbecue season – and after the photoshoot there was no stopping us digging into all those delicious delights too.
Now available in 11 human languages:
The “Fressnapf Friends”customer* magazine
from Europe’s largest pet supplies retailer.
Understanding the train station, and, most importantly, quickly: Our infographics unit gives clarity to the complex. Take, for example, “PROFIL”, the magazine for employees of the Berliner Verkehrsbetriebe (BVG) produced by raufeld, which has 15,000 readers.
Dresden Magazin
Over 56 pages, the Dresden Magazine brings together the highlights of 2022, presents future projects and the people behind them, tests out activities such as the Dresden leg of the Camino de Santiago and shows the state capital’s exciting sporting side. This location marketing comes as a supplement in WAZ, Süddeutsche Zeitung and other daily newspapers.
The young craftsmen and -women preserving traditional values – that’s one of many topics in the new Dresden Magazin.
ShoreTime – Der Küstenschnack (The coastal chat)
The Schleswig-Holstein audio experience: In our podcast “ShoreTime – Der Küstenschnack”, adventurer Arved Fuchs talks about homesickness, wanderlust and the fight against global warming.
One of over 200 recipe videos: Grilled vegetables – delicious across all channels! Because for us, inspiration doesn’t stop after 60 pages. Using QR codes, we bring recipes from ALDI SÜD’s customer magazine “inspiriert” to smartphones.
The moving landscapes that lie true north
Getting up early pays off to experience the Wadden Sea’s beautiful natural countryside.
A relaunch that doesn’t have any side effects: The “Neue Apotheken Illustrierte” becomes “Das Apotheken Magazin”.
True north
We walked through the tidal flats, interviewed exciting people and accompanied their projects on film. “Der echte Norden” (true north) brings Schleswig-Holstein to life, in print and online.