CONTENT MARKETING
In an increasingly complex world, people crave clear content with added value. Our award-winning editorial team knows that with the right story at the right time, you’ll always have your target group’s undivided attention – regardless of the channel.
OUR SERVICES
Concepts, media strategy and planning, consulting, online and print media, social media, influencer marketing, podcasts, topic development, editing, layout, infographics, illustration, moving image and photo production, lead generation, SEO, monitoring, project management, corporate newsrooms, publishing services (marketing, print handling, distribution).
KONTAKT
Birgit Metzner
Tel: +49 30 695 665 0
E-Mail: metzner@raufeld.de
In the field of content marketing, we have an interdisciplinary approach – all the skills sit at the same table. Birgit Metzner created this division at raufeld and, together with her team, develops concepts and stories that move people.
Cases
Excellent Storytelling
We describe the sheer diversity of Cologne, the city on the Rhine, on behalf of KölnTourismus GmbH. The magazine we created, entitled “K wie Köln” (C for Cologne), has now received the German Brand Award for its excellent storytelling and content marketing.
raufeld designs social media campaign for Germany’s far north
Acting on behalf of the Schleswig-Holstein Tourism Agency (TA.SH), we use the claim “Ganz weit oben” (Right at the top) to tell stories on the social networks about the region and the people whose ideas make this an inspirational and sustainable destination. We have been supporting TA.SH with concepts for cross-media storytelling since 2018. Read the latest issue of the regional magazine here.
Communicating sustainability
Just in time for Earth Day, raufeld has designed and produced a sustainability report for FUNKE. It is the first in the media group’s long history and is based on GRI (Global Reporting Initiative) standards. You can explore it as a digital document here. The report is an indication of how raufeld is further expanding its expertise in secure sustainability communication.
Reaching animal fans across Europe
500,000 copies in Germany, Austria and Switzerland; 225,000 issues internationally, translated into seven languages across Europe; and all the stories are online too on Fressnapf’s international websites. raufeld has been producing the customer magazine “Fressnapf Friends” since 2018 for animal lovers everywhere. The new magazine is available now for free in all stores.
“ALDI inspiriert” digital magazine
Now there’s even more digital content for this popular customer magazine. ALDI SÜD’s interactive digital magazine “ALDI inspiriert” presents inspiring recipes and videos, great DIY ideas and trends – all designed and produced by raufeld.
Sustainable corporate design
How can a large media group best face the challenges of today and tomorrow? The FUNKE Mediengruppe has a clear roadmap. raufeld supports FUNKE in its sustainability reporting and, as a first step, has developed its own corporate design for their sustainability program called Funke For Future.
An excellent target group approach
Our newly developed, cross-media magazine “K wie Köln” wins the FOX AWARD for its outstanding efficiency in concept and implementation, as well as the FOX Visual Award for design efficiency. Congratulations to the team and to our client Köln Tourismus GmbH.
From print to digital
How do you bring the readers of a printed magazine over to its new online version – and reach even more target groups at the same time? For Gewobag, we developed an editorial concept that made this bold change a success.
Successful pitch
raufeld wins over the Schleswig-Holstein tourism agency with a holistic cross-channel concept for its location marketing. The cross-channel storytelling concept relies on different touch points to promote Schleswig-Holstein as a vacation destination to the various target groups.
raufeld x GASAG – The best idea wins!
GASAG’s concerted efforts for a successful energy transformation and climate neutrality are clearly and simply explained. raufeld helps GASAG bring its sustainability goals closer to consumers with online content and a new concept for short explanatory films that have cross-channel recognition value.
OUT NOW: ALDI SÜD’s new CR brochure is online now!
Once again, our collaboration with ALDI SÜD shows exactly how we can be sustainable. The stakeholder brochure “Heute für morgen” (“Today for tomorrow”) has just been published. It is one of the many brochures we produce for ALDI SÜD and it is an example of how we support our customers in achieving – as well as communicating – their sustainability goals.
OUT NOW!
How about reading something exciting about other people’s journeys while you’re traveling? For example, find out about Nikeata Thompson, one of Germany’s best-known choreographers, and her winding path in life. Or about the public transport connection from the sandy beach in Friedrichshagen to the Waldbühne stage in Wuhlheide. We provide all this and more for Berlin’s passengers in the new BVG PLUS customer magazine.
Making progress visible
raufeld has been helping ALDI SÜD communicate its commitment to sustainability since 2017. So for us, producing the progress report was as much of a look back at the past as it was a look forward. Our concise and neatly structured report underlines what the company has already accomplished to protect the environment, the climate, our fellow humans and animals.
K for Köln
Location marketing at its best: The “K wie Köln” magazine and blog, tells you everything about the people from Cologne, art and culinary delights, cinema, children’s safaris, Kölsch beer and gossip – and everything else that makes life in and a visit to this cathedral city so beautiful. When are you having your “K” moment?
Behind the scenes: Our photoshoot on the theme of fair fashion
For ALDI SÜD’s “inspiriert” magazine, we whet your appetite for the barbecue season – and after the photoshoot there was no stopping us digging into all those delicious delights too.
Now available in 11 human languages:
The “Fressnapf Friends”customer* magazine
from Europe’s largest pet supplies retailer.
Understanding the train station, and, most importantly, quickly: Our infographics unit gives clarity to the complex. Take, for example, “PROFIL”, the magazine for employees of the Berliner Verkehrsbetriebe (BVG) produced by raufeld, which has 15,000 readers.
Dresden Magazin
Over 56 pages, the Dresden Magazine brings together the highlights of 2022, presents future projects and the people behind them, tests out activities such as the Dresden leg of the Camino de Santiago and shows the state capital’s exciting sporting side. This location marketing comes as a supplement in WAZ, Süddeutsche Zeitung and other daily newspapers.
The young craftsmen and -women preserving traditional values – that’s one of many topics in the new Dresden Magazin.
ShoreTime – Der Küstenschnack (The coastal chat)
The Schleswig-Holstein audio experience: In our podcast “ShoreTime – Der Küstenschnack”, adventurer Arved Fuchs talks about homesickness, wanderlust and the fight against global warming.
The Berliner Verkehrsbetriebe’s customer magazine comes in a compact pocket format. It’s so exciting, you might just miss your stop.
One of over 200 recipe videos: Grilled vegetables – delicious across all channels! Because for us, inspiration doesn’t stop after 60 pages. Using QR codes, we bring recipes from ALDI SÜD’s customer magazine “inspiriert” to smartphones.
Illustrations by raufeld for Gewobag’s “inhouse” employee magazine.
The moving landscapes that lie true north
Getting up early pays off to experience the Wadden Sea’s beautiful natural countryside.
A relaunch that doesn’t have any side effects: The “Neue Apotheken Illustrierte” becomes “Das Apotheken Magazin”.
True north
We walked through the tidal flats, interviewed exciting people and accompanied their projects on film. “Der echte Norden” (true north) brings Schleswig-Holstein to life, in print and online.
