CONTENT MARKETING

In an increasingly complex world, people crave clear content with added value. Our award-winning editorial team knows that with the right story at the right time, you’ll always have your target group’s undivided attention – regardless of the channel.

OUR SERVICES

Concepts, media strategy and planning, consulting, online and print media, social media, influencer marketing, podcasts, topic development, editing, layout, infographics, illustration, moving image and photo production, lead generation, SEO, monitoring, project management, corporate newsrooms, publishing services (marketing, print handling, distribution).

KONTAKT

Birgit Metzner
Tel: +49 30 695 665 0
E-Mail:

In the field of content marketing, we have an interdisciplinary approach – all the skills sit at the same table. Birgit Metzner created this division at raufeld and, together with her team, develops concepts and stories that move people.

Cases

November 2023 // CONTENT MARKETING

Ministry for Everyone

How do you showcase the work of a ministry on social media? With a recognizable look, accessible visuals, and copy that ditches the bureaucratic jargon. Raufeld is lending a hand to the Thuringian Ministry for Labor, Social Affairs, Health, Women, and Family in their social media endeavors, especially in establishing a high-impact Instagram channel with a service-oriented approach.

November 2023 // CONTENT MARKETING

Outstanding Digital Initiative!

A tenant magazine that doesn't end up in your mailbox? Brilliant concept!

Just over a year ago, Gewobag, in collaboration with us, made a bold leap into the digital realm. The traditional print magazine was discontinued, paving the way for a fresh, online publication. And what a success it has been! The online magazine sowohntberlin.de, created for Gewobag's tenants, has snagged the special award for "Bestes Digitalangebot" from the GdW Federal Association of German Housing and Real Estate Companies.

November 2023 // CONTENT MARKETING

Decision Dilemma Decoded

The "Social-O-Mat" for the Hessian state elections was a voter's little helper in making their ballot choices. Raufeld crafted this savvy online tool along with its content, not to mention a social media campaign that crossed all channels with its striking, AI-generated images. The goal? To catapult key social policy issues into the limelight.

November 2023 // CONTENT MARKETING

Vertical Mobility in Portrait Mode

From Online to Print: For Schindler Germany, one of the world's leading providers of elevators and escalators, Raufeld created a glossy magazine as a best-of compilation from their successful special-interest blog senkrechtstarter.de. The climate-neutrally printed magazine is devoted to visions of the city of the future, making them tangibly experiential.

June 2023 // CONTENT MARKETING

Excellent Storytelling

We describe the sheer diversity of Cologne, the city on the Rhine, on behalf of KölnTourismus GmbH. The magazine we created, entitled “K wie Köln” (C for Cologne), has now received the German Brand Award for its excellent storytelling and content marketing.

June 2023 // CONTENT MARKETING

raufeld designs social media campaign for Germany’s far north

Acting on behalf of the Schleswig-Holstein Tourism Agency (TA.SH), we use the claim “Ganz weit oben” (Right at the top) to tell stories on the social networks about the region and the people whose ideas make this an inspirational and sustainable destination. We have been supporting TA.SH with concepts for cross-media storytelling since 2018.  Read the latest issue of the regional magazine here.

May 2023 // CONTENT MARKETING

Everything remains. Transformational.

raufeld is again awarded the budget for the Dresden magazine. Our newsroom team has been producing the print and online versions of the beautiful city magazine for six years. Now with a fresh strategy for a successful customer journey: digital first!

 

April 2023 // CONTENT MARKETING

Communicating sustainability

Just in time for Earth Day, raufeld has designed and produced a sustainability report for FUNKE. It is the first in the media group’s long history and is based on GRI (Global Reporting Initiative) standards. You can explore it as a digital document here. The report is an indication of how raufeld is further expanding its expertise in secure sustainability communication.

March 2023 // CONTENT MARKETING

Reaching animal fans across Europe

500,000 copies in Germany, Austria and Switzerland; 225,000 issues internationally, translated into seven languages across Europe; and all the stories are online too on Fressnapf’s international websites. raufeld has been producing the customer magazine “Fressnapf Friends” since 2018 for animal lovers everywhere. The new magazine is available now for free in all stores.

January 2023 // CONTENT MARKETING

“ALDI inspiriert” digital magazine

Now there’s even more digital content for this popular customer magazine. ALDI SÜD’s interactive digital magazine “ALDI inspiriert” presents inspiring recipes and videos, great DIY ideas and trends – all designed and produced by raufeld.

 

December 2022 // CONTENT MARKETING

Sustainable corporate design

How can a large media group best face the challenges of today and tomorrow? The FUNKE Mediengruppe has a clear roadmap. raufeld supports FUNKE in its sustainability reporting and, as a first step, has developed its own corporate design for their sustainability program called Funke For Future.

November 2022 // CONTENT MARKETING

An excellent target group approach

Our newly developed, cross-media magazine “K wie Köln” wins the FOX AWARD for its outstanding efficiency in concept and implementation, as well as the FOX Visual Award for design efficiency. Congratulations to the team and to our client Köln Tourismus GmbH.

October 2022 // CONTENT MARKETING

From print to digital

How do you bring the readers of a printed magazine over to its new online version – and reach even more target groups at the same time? For Gewobag, we developed an editorial concept that made this bold change a success.

September 2022 // CONTENT MARKETING

Successful pitch

raufeld wins over the Schleswig-Holstein tourism agency with a holistic cross-channel concept for its location marketing. The cross-channel storytelling concept relies on different touch points to promote Schleswig-Holstein as a vacation destination to the various target groups.

August 2022 // CONTENT MARKETING

raufeld x GASAG – The best idea wins!

GASAG’s concerted efforts for a successful energy transformation and climate neutrality are clearly and simply explained. raufeld helps GASAG bring its sustainability goals closer to consumers with online content and a new concept for short explanatory films that have cross-channel recognition value.

August 2022 // CONTENT MARKETING

OUT NOW: ALDI SÜD’s new CR brochure is online now!

Once again, our collaboration with ALDI SÜD shows exactly how we can be sustainable. The stakeholder brochure “Heute für morgen” (“Today for tomorrow”) has just been published. It is one of the many brochures we produce for ALDI SÜD and it is an example of how we support our customers in achieving – as well as communicating – their sustainability goals.

June 2022 // CONTENT MARKETING

OUT NOW!

How about reading something exciting about other people’s journeys while you’re traveling? For example, find out about Nikeata Thompson, one of Germany’s best-known choreographers, and her winding path in life. Or about the public transport connection from the sandy beach in Friedrichshagen to the Waldbühne stage in Wuhlheide. We provide all this and more for Berlin’s passengers in the new BVG PLUS customer magazine.  

June 2022 // CONTENT MARKETING

Making progress visible

raufeld has been helping ALDI SÜD communicate its commitment to sustainability since 2017. So for us, producing the progress report was as much of a look back at the past as it was a look forward. Our concise and neatly structured report underlines what the company has already accomplished to protect the environment, the climate, our fellow humans and animals.

June 2022 // CONTENT MARKETING

K for Köln

Location marketing at its best: The “K wie Köln” magazine and blog, tells you everything about the people from Cologne, art and culinary delights, cinema, children’s safaris, Kölsch beer and gossip – and everything else that makes life in and a visit to this cathedral city so beautiful. When are you having your “K” moment?

Behind the scenes: Our photoshoot on the theme of fair fashion

June 2022 // CONTENT MARKETING

For ALDI SÜD’s “inspiriert” magazine, we whet your appetite for the barbecue season – and after the photoshoot there was no stopping us digging into all those delicious delights too.

May 2022 // CONTENT MARKETING

Now available in 11 human languages:
The “Fressnapf Friends”customer* magazine
from Europe’s largest pet supplies retailer.

April 2022 // CONTENT MARKETING

Understanding the train station, and, most importantly, quickly: Our infographics unit gives clarity to the complex. Take, for example, “PROFIL”, the magazine for employees of the Berliner Verkehrsbetriebe (BVG) produced by raufeld, which has 15,000 readers.

April 2022 // Content Marketing

Dresden Magazin

Over 56 pages, the Dresden Magazine brings together the highlights of 2022, presents future projects and the people behind them, tests out activities such as the Dresden leg of the Camino de Santiago and shows the state capital’s exciting sporting side. This location marketing comes as a supplement in WAZ, Süddeutsche Zeitung and other daily newspapers.

The young craftsmen and -women preserving traditional values – that’s one of many topics in the new Dresden Magazin.



ShoreTime – Der Küstenschnack (The coastal chat)

The Schleswig-Holstein audio experience: In our podcast “ShoreTime – Der Küstenschnack”, adventurer Arved Fuchs talks about homesickness, wanderlust and the fight against global warming.

March 2022 // CONTENT MARKETING

The Berliner Verkehrsbetriebe’s customer magazine comes in a compact pocket format. It’s so exciting, you might just miss your stop.

March 2022 // CONTENT MARKETING

One of over 200 recipe videos: Grilled vegetables – delicious across all channels! Because for us, inspiration doesn’t stop after 60 pages. Using QR codes, we bring recipes from ALDI SÜD’s customer magazine “inspiriert” to smartphones.

June 2022 // CONTENT MARKETING

Illustrations by raufeld for Gewobag’s “inhouse” employee magazine.

June 2022 // CONTENT MARKETING

The moving landscapes that lie true north

Getting up early pays off to experience the Wadden Sea’s beautiful natural countryside.

 

 

February 2022 // CONTENT MARKETING

A relaunch that doesn’t have any side effects: The “Neue Apotheken Illustrierte” becomes “Das Apotheken Magazin”.

January 2022 // CONTENT MARKETING

True north

We walked through the tidal flats, interviewed exciting people and accompanied their projects on film. “Der echte Norden” (true north) brings Schleswig-Holstein to life, in print and online.