CONTENT MARKETING
In an increasingly complex world, people crave clear content with added value. Our award-winning editorial team knows that with the right story at the right time, you’ll always have your target group’s undivided attention – regardless of the channel.
OUR SERVICES
Concepts, media strategy and planning, consulting, online and print media, social media, influencer marketing, podcasts, topic development, editing, layout, infographics, illustration, moving image and photo production, lead generation, SEO, monitoring, project management, corporate newsrooms, publishing services (marketing, print handling, distribution).
KONTAKT
Birgit Metzner
Tel: +49 30 695 665 0
E-Mail: metzner@raufeld.de
In the field of content marketing, we have an interdisciplinary approach – all the skills sit at the same table. Birgit Metzner created this division at raufeld and, together with her team, develops concepts and stories that move people.

Cases
Recruiting Boost for Local Newsrooms
How do publishers attract new talent? For FUNKE Medien Thüringen, we developed the campaign "Du in Thüringen." The focus: reporters from the three daily newspapers sharing insights into their work and demonstrating the impact of local journalism. The campaign is being rolled out across various media formats.
Made a Difference 312,000 Times
Europe has voted – and with the online tool "Sozial-O-Mat" developed by us for Diakonie Deutschland, we were able to assist 312,000 voters nationwide in making their election decision. Our social media campaign, featuring the slogan "Make the Difference!", highlighted the impact of each individual vote on Europe's social policy.
A Toast to the Team
Nothing defines a company more than the people who work there, aiming for the stars. Soaring to great heights is also a specialty of the Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Center) - and we had the privilege to redesign their employee magazine "ECHTZEIT." Now more than ever, the focus is on the employees, with all their inventiveness and commitment. Additionally, the magazine keeps the approximately 10,000 employees in the loop with every issue, providing crucial updates on their employer’s strategies and visions. This serves as fuel to continue exploring new horizons together.

The City's Heartbeats
For Dresden Marketing GmbH, we've met the city's true enthusiasts—people who fall in love with Dresden anew each day and fervently share this ardor. We weave their narratives into the rich tapestry of the Dresden Magazine, published annually, and featured on dresden-magazine.com, inviting readers to explore the soul of the city through their eyes.
Strong Partner for Transformation
In its new role as the digital and content agency for ALDI Süd, raufeld has been steering the brand's shift from print to digital. We're now at the helm of the umbrella brand „ALDI inspiriert“ – a content hub teeming with recipes, DIY projects, and ideas for a sustainable lifestyle. The cornerstone of this enduring partnership was laid back in 2014, with the conception and production of the print magazine bearing the same name. Fast forward to 2023, and this publication has also gone digital: morphing into an interactive, mobile-optimized e-paper.
The Journey Continues
Three more years with pro agro e.V. are on the horizon, featuring a plethora of projects in the realms of location and destination marketing. Our spotlight is on the enhancement of rural areas – we're thrilled to continue uncovering and sharing the myriad facets of Brandenburg.
380.000 x Home Sweet Home
The new concept for Vonovia's tenant magazine, "zuhause", zeroes in on a theme for each issue. We're chatting up tenants and staff, spotlighting company projects, and, most importantly, dishing out heaps of everyday tips. With a circulation of 380,000—printed entirely on 100% recycled paper—this magazine, along with its special service booklet tucked inside, is not just a read; it's a green statement.
Ministry for Everyone
How do you showcase the work of a ministry on social media? With a recognizable look, accessible visuals, and copy that ditches the bureaucratic jargon. Raufeld is lending a hand to the Thuringian Ministry for Labor, Social Affairs, Health, Women, and Family in their social media endeavors, especially in establishing a high-impact Instagram channel with a service-oriented approach.