“Strong stories have always been important to us in our journalistic work. Now we design cross-media, develop advertising campaigns and communication solutions for companies. However, the unifying element still remains what really makes a difference with people and that is excellent storytelling!"
Jens Lohwieser, founding and managing director of raufeld
How our story began
In 2004, Jens Lohwieser – then head of department at the Berliner Zeitung – and two editors founded an agency specializing in what an increasing number of publishers urgently needed: Externally produced print-ready newspaper pages.
In a backyard in Berlin-Kreuzberg, they set up an editorial department complete with layout, proofreading and project management, and produced daily cultural and service pages as well as supplements and special editions for major media houses. The raufeld agency was born, and editorial services became its first business segment.
EDITORIAL SERVICES FOR COMPANIES
This journalistic craft can also be applied to corporate publishing. Content marketing was still in its infancy at the end of the noughties, but raufeld received its first commissions from Kaufhof, Vodafone and the Bundeszentrale für politische Bildung (bpb) to produce corporate and trade magazines. Since its founding, the young agency has also been supporting school classes and their teachers. As part of media education projects, it works with them to design joint pages for more than 40 different newspapers. Today, the agency is Germany’s largest provider of educational services in media literacy.
raufeld joins the FUNKE media group
Content marketing is a must for every company. And for raufeld, it is the business field that has been growing fastest for years. FUNKE Mediengruppe, which acquired a majority stake in raufeld in 2016, recognizes this too. The cross-media group is known for regional newspapers throughout Germany and magazines like “Hörzu” and “myself” as well as blogs such as “gofeminin”. With more than 6,000 employees, FUNKE is one of Germany’s largest publishing houses. With raufeld, FUNKE is now also entering the agency business.
EVERYTHING FROM A SINGLE SOURCE
raufeld is consistently expanding its portfolio. Companies, institutions and organizations get everything for their communication content from a single source at the agency. Raufeld’s digital solutions team develops and programs their online presences. The closely networked corporate & public affairs team puts their topics on the agenda and the events team creates unforgettable experiences.
BEST STORY WINS
raufeld understands brands, delivers to social media, masters SEO and performance marketing. The fuel behind everything is our holistic strategic thinking and good, journalistically clean stories. Strong storytelling lets every article, every video, every podcast and every social media, PR and brand campaign fly.
