BRAND & CAMPAIGNS

No matter how large or small the challenge, every next step is your chance to question the status quo to increase the value of your brand. As passionate storytellers, we help you write your own success story.

OUR SERVICES

Brand strategy, purpose development, creative planning, storytelling and innovation workshops, brand and logo design, integrated campaigns, social media, influencer marketing.

The Brand & Campaigns team is a new addition at raufeld. It is led by creative strategist André Aimaq, who has previously worked for many brands in his long career. These include:

Automotive: Audi, Hyundai, Smart and Mini // Banking & Insurance: Ergo and DZ Bank // Lighting systems: Occhio // Fintech: Auxmoney // FMCG: Berentzen, Heineken, Jules-Mumm, Nutella and Milchschnitte // Retail: KaDeWe, Takko // Sports: Asics, HEAD and Nike // Travel and tourism: Tui // Telecommunications: Simyo // NGOs: BUND, WWF

Cases

September 2022 // Brand & Campaigns

Ein Seitensprung kurz vor der Hochzeit? „Wie wunderbar!“

Eine schöne Geschichte: Nach Pitch-Gewinn wirbt die Sprachlern App Babbel in Deutschland, Österreich, Schweiz ab sofort mit unserem neuen Film.

February 2023 // Brand & Campaigns

As Thuringia as you are

We developed a strong new claim for FUNKE’s three Thuringian daily newspapers, as well as an integrated campaign with posters, online, print, and moving images. The focus is on the journalists themselves. Contrary to popular belief, they are not working from a far-off central editorial office in Berlin but are located directly in the region.

press play

We developed a strong new claim for FUNKE’s three Thuringian daily newspapers, as well as an integrated campaign with posters, online, print, and moving images. The focus is on the journalists themselves. Contrary to popular belief, they are not working from a far-off central editorial office in Berlin but are located directly in the region.

press play

May 2022 // BRAND & CAMPAIGNS / CORPORATE & PUBLIC AFFAIRS

Working for the greater good

We succeeded in putting the most pressing socio-political issues on the political and social agenda for the 2021 Bundestag election with the so-called Sozial-O-Mat, commissioned by Diakonie Deutschland, and also for the 2022 NRW election, commissioned by Diakonie RWL. We reached hundreds of thousands with political, corporate and campaign communications.

June 2022 // BRAND & CAMPAIGNS

Back to the Future: In the FUNKE image film, we travel to the year 2026 and look back on a unique success story.